Worked with the WSJ to overhaul the URL structure of classifieds.wsj.com. Built a management console that allows marketing department to control what URLs are visible to search engines. The application hides existing JSP-based URLs and, instead, exposes only SEO-friendly URLs. A number of technical challenges presented by the server environment and site architecture prevented the use of .htaccess for this project. This is the first of several marketing solutions we are working on with WSJ.